My Resume
Education
Bachelor of Science (B.S.) in Communication
Concentrations in Integrated Marketing Communication and Digital Media Production
Minor: Leadership
Slippery Rock University of Pennsylvania | Slippery Rock, PA
Skills
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Social Media Strategy: Proficient in developing and executing comprehensive social media plans across platforms.
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Content Creation: Experienced in producing engaging multimedia content, including short-form videos and graphics.
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Community Engagement: Skilled in fostering online communities and enhancing user interaction.
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Trend Analysis: Adept at identifying and leveraging emerging social media trends to boost engagement.
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Analytics: Competent in using analytics tools to track performance and inform strategy.
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Tools: Proficient in Adobe Creative Suite, Canva, Meta Business Suite, and video editing software.
Experience
PROFESSIONAL DEVELOPMENT
Rock Career Champions | Center for Career & Academic Progress | Slippery Rock, PA
Committee Member January 2024 – May 2025
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Collaborated with a team of 20 to design a LinkedIn event for student-athletes, “RCC Connect”,
focusing on networking and professionalism attended by approximately 230 students
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Document meetings and events through photography including taking professional headshots and short
form videos​​
RCC Lead January 2022 – May 2025
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Assist RCC Coordinator with academic study tables for football student-athletes by managing
attendance, promoting resource usage, and understanding of SRU portal
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Encourage student-athletes to participate in assessments on motivation, hopes & fears, and study
strategies and habits to collect information on how RCC can meet the needs of the students
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INTERNSHIP EXPERIENCE
Center for Career & Academic Progress | Slippery Rock, PA January 2025 – May 2025
Social Media and Marketing Research Intern
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Research and connect with surrounding career offices to learn more about their social media strategies
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Collect and analyze peer-reviewed articles on student engagement to compile findings for office use
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Present findings to career office staff meetings to receive feedback and other areas of exploration
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Slippery Rock Football Team | Slippery Rock, PA January 2024 – December 2024
Social Media Intern
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Attended camps, practices, games, and meetings to get content from each session and gain an understanding of each week’s events
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Took pictures and videos of athletes during practices and games in order to edit both components to be posted on TikTok, Instagram and X
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Created graphics for the team social media pages to promote the different game events
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Collaborate with coaching staff and team members on potential content ideas for each video so that the
social media viewers stay engaged with the content
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WORK EXPERIENCE
Flywheel | New Castle, PA June 2025 – Present
Marketing & Outreach Coordinator
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Develop and manage digital content strategies, increasing community engagement.
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Collaborated with stakeholders to create compelling storytelling campaigns and events.
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Assist in coaching tennis lessons for underserved youth, demonstrating adaptability and commitment to
community involvement.
Nicole Cassano Photography | New Castle, PA August 2020 – Present
Photographer
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Assist the manager in taking photos of wedding events to ensure that each important moment of the day is properly captured from different angles
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Maintain order of the cameras, lenses, soft boxes, camera bags, and any other equipment used throughout the day
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Arrange various groups of people together during wedding party photography sessions so that the bride and groom have photos of different people together to capture their day
Political Campaign for Loretta Spielvogel | New Castle, PA January 2023 – November 2023
Video Creator
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Attended weekly meetings with the politician to discuss potential topics for new campaign ads to understand what needed to be highlighted in the videos
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Filmed and edited campaign videos that discussed different aspects of office goals to be posted on the Facebook page to inform constituents
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Took part in political events by filming the politician speaking to other present individuals, and networked with others to build more connections in the field
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Visited the courthouse along with other buildings in the community that the politicians wanted to enact change in to give the audience a visual view of what she was talking about
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Freelance | Mercer, PA September 2023 – October 2023
Video Creator
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Placed audio in the background of a memorial video montage for a client’s father’s memorial to commemorate his favorite songs
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Accompanied the family at the memorial event for the client’s father and took video footage of the event itself as well as speeches and individual family stories, so that the client’s father could have his memory kept alive
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Edited the footage taken at the event by uploading the footage, cutting out unnecessary videos, putting music behind the videos, and then exporting the final product to the client
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Campus Edge Apartment Complex | Slippery Rock, PA July 2021 – August 2022
Marketing Associate
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Managed the office front desk and assisted in answering calls, making copies, and filing mail to help relieve the workload on the manager
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Directed tours at the apartment complex for prospective tenants by showing them the appearance of the interior and exterior of the apartment as well as answering any questions that arose
